As sub-Saharan Africa (SSA) undergoes an epidemiological transition, the prevalence of non- communicable (NCD) diseases such as hypertension and diabetes has been increasing. These diseases are easily detectable and amenable to treatment, yet throughout the continent screening and treatment take-up rates are low; e.g., only 7% of hypertensive adults in Tanzania are on medication. This study will test to what extent hypertension and diabetes screening in Tanzania can be increased via low cost and scalable text messaging that provides patient information about the diseases and where to obtain free screening. The researchers will then map the demand function by testing the effectiveness of offsetting travel and time costs via a subsidy payment, as well as testing the effectiveness of a larger incentive payment. Results forthcoming.
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