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Social Norms, Technology Adoption, and Team Productivity

Work & Education Bangladesh

Photo Credit:
Tareq Salahuddin

Existing literature largely focuses on the effects of inefficient behaviors on firm productivity and economic development; in contrast, the research team asks why certain behaviors arise. This project hypothesizes that specific cultural norms hinder the adoption of productivity-enhancing behaviors. They focus on the role of social structure on technology adoption within firms. Collaborating with Bangladeshi garments factories, they implement a field experiment in which we will inject information about productivity-enhancing practices through selected individuals. They will study how social status affects technology adoption and the downstream effects on productivity. They will also conduct a complementary incentivized-survey experiment to estimate the mechanisms governing workers’ behavior.

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