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Enculturating Psychological and Development Sciences: A Focus on Sub-Saharan Africa

Health & Psychology Kenya

Credit: Mario Purisic on Unsplash

Study Context

Psychological science is limited by a reliance on samples from individualist, WEIRD (Western, Educated, Industrialized, Rich, and Democratic) contexts. Its potential to accelerate development, poverty reduction, and emotional wellbeing in the Global South is thus also limited. This project proposes to document and compare psychological tendencies in motivation, cognition, self-concept, and emotion across sub-Saharan African, Western, and Eastern contexts, and to link observed tendencies to socioecological features, including resource scarcity and unpredictability.

Study Design

The research team will carry out lab studies involving experimental tasks, self-report scales, and experimental primes across Kenya (n=200), Senegal (n=200), the US (n=200), and Japan (n=200) with socioeconomically diverse samples.

Results and Policy Lessons

Results forthcoming.

  • Busara Center

2022 — ongoing

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