In low-and-middle-income countries, livestock production is a key growth sector for rural economies; however, farmers often lack access to quality veterinary services and markets to sell their livestock and animal by-products (e.g., milk, eggs, etc.). To overcome these barriers, livestock owners commonly organize into cooperatives to jointly purchase inputs and services, improve their bargaining power, and expand into new markets. In Nepal, these cooperatives are often supported by Community Animal Health Workers (CAHWs), a government-licensed paraveterinary worker who is trained to provide basic livestock care on a fee-for-service basis. In this study context, CAHWs provide a unique professional career path for women where other opportunities are limited. In addition to providing veterinary services, CAHWs are well-positioned to improve farmer connections to output markets. Can a digital collective marketing tool, implemented by CAHWs, improve the overall productivity and profitability of cooperatives in Nepal while promoting rural women’s entrepreneurship?
In partnership with Heifer Project Nepal, researchers will assess the take-up of a digital collective marketing tool designed to improve goat cooperatives’ access to markets. CAHWs use the tool to digitize inventory data from cooperative members (farmers) and transmit this information to cooperative leaders who would then use the data to negotiate sales with traders.
Researchers will test two versions of the digital collective marketing tool:
Researchers will collect data from CAHWs on their use of the digital collective marketing tool, and survey cooperatives on goat sales and planned goat sales before and after the introduction of the tool. Additionally, researchers will survey a small number of goat keepers on their interactions with CAHWs. The take-up results of the study will inform a future randomized evaluation and provide insight into the feasibility of using a digital collective marketing tool to improve market linkages and rural women’s entrepreneurship in the livestock sector.
This pilot is ongoing, and results findings are forthcoming.
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