Sandra McCoy on Gamification | Los Angeles Business Journal

The Los Angeles Business Journal interviewed CEGA affiliate Sandra McCoy on the influence of gamification on individual behavior.

“Many millennials are simultaneously bored and intimidated by finance.

InvestCloud Inc. co-founder Yaela Shamberg is working to change that by building financial software that younger consumers actually want to use.

Increasingly, millennials and members of Gen Z expect interaction with financial services companies to be convenient, seamless and, in some respects, entertaining.

‘Being able to create intuitive and sticky digital platforms requires an understanding of people,’ Shamberg said. ‘I don’t think we’ve seen a lot of that in the financial arena.'”

Source: Helping Banks Up Their Game | Los Angeles Business Journal