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Taming Counterfeit Markets with Consumer Information

Kenya

Photo credit: Adam Beh

In this project, the research team will randomize small rural markets in Kenya into an information campaign that helps area residents detect counterfeit products and seek recourse after encountering such a product. The information campaign will focus on counterfeit lightbulbs, maize and bean seeds, and mobile phones. They will examine the individual and market-level impacts of this intervention, including prices and quantities purchased, trust in products, and market share of genuine products.

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