Many barriers hinder the take-up and diffusion of promising innovations that could substantially improve the lives of the poor. New technologies are often inappropriately designed, unaffordable, or inaccessible to those they seek to serve. How can we better capture the demand from consumers at the bottom of the economic pyramid? How can we facilitate the adoption and scale-up of promising pro-poor innovations?
The conference created a forum for technologists, social scientists, NGOs, and policymakers to exchange tools for measuring low-income communities’ preferences, demand, and willingness to pay for new technologies. We hope that project ideas will emerge from this dialogue, enabling new technologies to rapidly evolve to meet the demand of consumers in low and middle-income countries. Available materials include:
Conference Report (PDF)
Beyond Opinion (NextBillion.net)
Date and Time
Mar 7, 2014 9:00am — 5:00pm
Georgetown University, Washington, DC
SpeakersPascaline Dupas (Stanford University), Nathan Eagle (Harvard University and CEO of Jana), Prabal Dutta (University of Michigan), Susan Wyche (Michigan State University)
This was an open event. Anyone was welcome to register and attend.